January 12, 2012: The queue reached the bottom of the stairs when there was a sell out event on multicultural marketing held at the Rosewater Supper Club.
The event, held by the American Marketing Association and sponsored by Monsoon Communications was attended by over a hundred participants from Corporate Canada.
Michael Adams, Chairman of the Environics Group, opened with a brilliant overview on the evolution of multiculturalism in Canada and presented a historical panorama of its development over time. This was followed by an active and lively panel discussion on multicultural marketing challenges and successes by 5 key panellists - Bobby Sahni (Rogers), Camon Mak (RBC), Gautam Nath (Monsoon Communications), Kamal Baig (Rubicon Foods) and Robin Brown (Environics Research Group) and moderated by Roxanne Tsui (Sensu Communications).
Interactive in nature, the AMA format then saw 5 breakaway groups, each cover one pertinent topic and revert back to the full audience with their consensus.
The concluding remarks by Craig Lund, President of the AMA Toronto Chapter formally announced that multicultural marketing had now been sanctioned formal recognition as a special interest group within the AMA and we would now be seeing regular subjects being featured under this umbrella. Monsoon was proud to have been associated with this inaugural event and looks forward to bringing you more news on latest developments in multicultural marketing in the future.
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