FOR IMMEDIATE RELEASE
Contact
Sachi Mukerji, Managing Partner and Creative Director
Monsoon Communications
(416) 918 0352
sachi@monsooncommunications.ca
GAUTAM NATH JOINS MONSOON TO
BOLSTER NEW BUSINESS GROWTH IN 2011
Toronto, March 1, 2011 - Gautam Nath took one step closer to his dream of becoming an intrinsic part of Canada's varied multicultural mosaic by joining Monsoon Communications as a Partner. "One of Gautam's key roles will be to make consumer insights, amongst New Canadians, the backbone of Monsoon's strategic capabilities,” said Sachi Mukerji, the agency's Managing Partner and Creative Director. "The other will be to add bench strength to our new business gains recently - and in the future. His network of contacts at key levels of management is quite amazing".
Gautam brings over 25 years of corporate experience with Global Multinational's and most recently was Director of Cultural Markets at the Environics Research Group.
Barely two years in Canada, Gautam has been shortlisted for the Top 25 Immigrants Award 2011. Featured on CBC National Television on Canada Day 2009, contributed to Toronto Star, Globe and Mail, Vancouver Sun and other magazines linked to New Canadians and settling into Canada. Involved in Maytree's Mentorship Panel, DivercityonBoard, DivercityVoices and TRIEC initiatives and also facilitates two online help groups. Has been a speaker at the Canadian Marketing Association, Brock University, U of T and Rotmans and is an active supporter of CAMP (Communications, Advertising and Marketing Professionals).
He was Director Marketing on the Board of ICCC (Indo Canada Chambers of Commerce) 2009-2010 and presently on the Board at MCIS (Multilingual Community Interpretation Services) 2010-2013 and on the Allocations Panel, United Way of Toronto. He is also on the York University Advisory Board for their New Canadians Bridging Program.
"Marketing to New Canadians is in its infancy. Marketers want answers to the most fundamental questions that the mainstream world takes for granted. Should we be in this category? What should we spend to make a difference? How will we measure effectiveness? Where do we even start? How many ethnic communities do we have to address? We at Monsoon will be to work with them to find answers supported by hard evidence – and enable them to take strategic decisions,” said Gautam Nath.
About Monsoon Communications
Monsoon Communications started 20 months ago as a hybrid mix that offers multicultural marketing consulting with strategic and creative offerings. With extensive national brand experience, Monsoon blends research insight, integrated communications strategy and results measurement, in developing successful ethnically-specific marketing programs. Monsoon is a valuable marketing partner for the building of brands and business in the dynamic and profitable New Canadian marketplace.
